CREDIT can make or break your future is the lesson of Dallas-based entrepreneur Arnita Johnson-Hall.
The founder of AMB Credit Consultants shared how she turned her poor credit score into a huge business opportunity.
Johnson-Hall recently spoke with CNBC and said it was in 2007 that she received a wake-up call that would change her life.
At the time, she was barely getting by with a $12 an hour job, when an opportunity with a starting salary of $60,000 came her way.
Things seemed to turn around, until this opportunity did not present itself. His downfall, it turns out, was his low 303 credit score.
How she started her stampede
This rejection was the ultimate motivation.
Johnson-Hall buckled down, studied its credit reports, corrected errors with each credit bureau, and imposed a strict budget on itself.
His credit score increased by 100 points in six months.
After this experience, she realized what she was doing for herself, what she could do for others, and her stampede began.
Reach $1 million in sales
Johnson-Hall started by helping family and friends improve their credit profile.
In late 2007, she bought a website and gave her business a name, AMB Credit Consultants.
Business was slow at first. Her first product offering was a free consultation and six-month credit education program, which she marketed for $149.
She stuck to it, becoming a board-certified credit counselor and gradually promoting more on social media.
Fast forward to 2016 and AMB Credit Consultants was grossing $1.1 million.
Build a business
Once Johnson-Hall had the capital, his business turned into an outright business.
In 2013, she started promoting on luxury credita blog that provides free credit advice to readers and sells books on financial literacy.
Then Johnson-Hall launched Luxury Lifestyle Plannera range of journals with useful tools for budgeting.
His company now has 10 employees.
In 2021, she worked with 672 clients.
His tips for starting a business
Make your story part of your brand. “An important part of my AMB brand story is my triumph over my poor credit rating and financial instability,” Johnson-Hall told CNBC.
Be specific about who you can help. “In the beginning, my mission was to help anyone. Then I realized that I knew what it was like to be a young black single mother on government assistance, so I had an ability unique in helping these women,” Johnson-Hall explained. .
Focus on the community. Johnson-Hall spends a lot of time and effort connecting personally with its followers. As she said, “Having a large following on social media isn’t enough. You need to cultivate a supportive community by engaging with your followers, responding to their needs, and asking for feedback.”
The Sun explains how to fix errors on your credit report and how you can check your credit score.
Plus, how to build your credit score.
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